Asset Building Strategies

colorful street mural

Asset Building Strategies advances national, state and local strategies and policies that enable low- and moderate-income families to build financial assets.

Heather McCulloch, founder and principal of Asset Building Strategies, has worked in the asset building and community development fields for two decades. She has developed and implemented innovative asset building strategies with national, state and local leaders; authored numerous publications on new trends and emerging opportunities; and presented on asset building to audiences across the country.

Asset Building Strategies clients and partners include:

  • Foundations
  • Advocacy organizations
  • Nonprofit service providers
  • Public agencies
  • Financial institutions
  • Elected officials

I’ve had the great pleasure of working with Heather on several asset-building initiatives over the years. She is incredibly smart, deeply knowledgeable, adept at building and maintaining diverse coalitions and collaborations, a strong writer, and a passionate advocate. We are lucky to have such a capable leader in the asset-building field!

—Amanda Feinstein,
Senior Program Officer/
Walter and Elise Haas Fund,
Steering Committee Member/
Asset Funders Network